The Fight for Authenticity: Why Real Honey Matters

The Fight for Authenticity: Why Real Honey Matters

"Nine in ten honey samples from UK retailers fail authenticity test."
– Reported by The Guardian

Imagine reaching for a jar of honey, expecting pure, golden goodness—only to find out it might not be honey at all. Shocking, right? Yet, a staggering 90% of honey samples from major UK retailers recently failed authenticity tests. That means much of the honey sitting on supermarket shelves could be bulked out with cheap sugar syrups or mislabeled about its true origins.

In a recent round of testing, 24 out of 25 jars from big-name retailers showed signs of adulteration, while honey from UK beekeepers passed with flying colours. That’s a wake-up call for honey lovers everywhere and a clear sign that choosing real, local honey isn’t just about taste—it’s about trust.

The Local Honey Man Promise: 100% Raw, 100% Real

At Local Honey Man, we’ve always stood for real, raw, and unprocessed British honey. Why? Because honey should be exactly as the bees intended—pure, natural, and packed with goodness.

Unlike mass-produced honey that’s often heat-treated and ultra-filtered (stripping away its natural benefits), our honey is:

Raw & Unprocessed – Straight from the hive, with all its natural enzymes, pollen, and antioxidants intact.
Single-Origin & Traceable – No mystery blends, just pure honey from our own hives and trusted UK beekeepers.
Ethically Harvested – Collected with care, ensuring our bees stay happy, healthy, and thriving.

Certified Quality: SALSA Food Accreditation

We know that trust is everything. That’s why Local Honey Man is proudly SALSA accredited, meaning we meet the highest food safety and production standards. While mass-market brands may sell imported blends of unknown origin, our certification guarantees that every jar of Local Honey Man honey is the real deal—nothing added, nothing taken away.

Fighting for Transparency in Honey Labelling

The UK’s honey labelling laws are, quite frankly, a bit of a joke. Labels can legally say "Blend of EU and non-EU honeys"—which tells you absolutely nothing about where the honey comes from. That’s how fake honey floods the market while consumers are left in the dark.

We believe every jar should tell the truth. That’s why we’re committed to clear, honest labelling, so you always know exactly what you’re getting—and where it comes from.

How You Can Help Keep Honey Real

🔸 Check the label – If it says “Blend of EU and non-EU honeys”, chances are it’s a dodgy mix bulked out with sugar syrup.
🔸 Support local beekeepers – Buying from trusted UK honey producers helps keep ethical, sustainable beekeeping alive.
🔸 Spread the word – Most people don’t realise how much fake honey exists. By sharing this information, you’re helping to fight for a future of real, authentic honey.

The fight for authenticity isn’t just about honey—it’s about protecting the craft of British beekeeping, ensuring transparency, and keeping pure honey on our tables. And that’s a cause worth buzzing about. 

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