A Founder's Investigation · Updated Quarterly

Your Supermarket Honey Is Lying. We're Naming Names.

In 2023, every single sample of UK supermarket honey failed the EU authenticity test. Here's what they're putting in the jar and what real British honey from a named beekeeper actually looks like.

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What the 2023 EU Authenticity Test Actually Found.

SAMPLES FAILED
100%
of UK-imported supermarket honey flagged as suspect

Source: European Commission's Joint Research Centre, 320-sample audit of EU & UK supply chains, 2022–2023.

Between 2022 and 2023, the European Commission's Joint Research Centre tested 320 honey samples across the EU and UK for signs of adulteration. The UK performed worst in Europe. 100% of samples imported through UK supply chains were flagged as suspect.

WHAT THEY FOUND INSIDE THE JARS
01
Rice syrup — used to cut cost
02
Corn syrup — used to match colour
03
Imported honey from China, Turkey, Ukraine — labelled "blend of EU and non EU honeys"
04
Heat treatment up to 90°C — destroying every enzyme, every flavonoid, every trace of pollen

"That's not honey. That's flavored syrup with a bee on the label."

This Is What Traceable British Honey Looks Like.

WHAT WE DO
One jar, one apiary, one harvest
WHY IT MATTERS
Cannot be faked or blended without detection
WHAT WE DO
Never heated above 40°C
WHY IT MATTERS
Preserves every enzyme, flavonoid, and pollen grain
WHAT WE DO
Independent lab testing every batch
WHY IT MATTERS
HMF results, pollen auth, sugar screens published quarterly
WHAT WE DO
Beekeeper's name + county on every lid
WHY IT MATTERS
The only transparency standard that can't be forged
WHAT WE DO
British monoflorals: Borage, Heather, Lime Blossom, Golden
WHY IT MATTERS
Variety range comparable to fine wine each distinct, single-source
Beekeeper Koney Kent honey jar lid
HMF (freshness) ✓ Pass
Pollen authenticity ✓ Pass
Sugar / syrup screen ✓ Pass
EU authenticity panel ✓ Pass

The Tasting Flight.

Origin : Kent & Somerset
British Golden Honey
TASTING NOTES
Soft-set, pale amber, warm and buttery. Classic multi-floral summer honey.
British Golden Honey
FROM £9.00
Origin : Kent
Lime Blossom Honey
TASTING NOTES
Runny, pale gold, distinctly mentholated finish. Harvested 10 days each June only.
Lime Blossom Honey
FROM £14.97
Origin : Lincolnshire
Borage (Starflower)
TASTING NOTES
Almost white, silky, crystalline. Marzipan and cold milk.
Borage (Starflower)
FROM £16.50
Origin : North York Moors & Scottish Highlands
Heather Honey
TASTING NOTES
Thick, dark, aromatic, slightly bitter. Thixotropic. The heavyweight.
Heather Honey
FROM £11.95

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Read the labels. Then decide.

THE CRITERION
SUPERMARKET "HONEY"
LOCAL HONEY MAN
Origin
✓ Blend of EU & non-EU honeys
✕ Single UK county, named apiary
Beekeeper named?
✓ No
✕ Yes, stamped on lid
Heat treatment
✓ Up to 90°C, pasteurised
✕ Never above 40°C
Independently tested?
✓ No public results
✕ Every batch, published quarterly
EU authenticity test
✓ 100% failed (2023)
✕ Passed every test
Price per 340g
✓ £2.50 – £4.50
✕ £9.00 – £16.50
What it actually is
✓ Flavoured syrup
✕ Honey
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